![]() ![]() These quality foods meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all Life Stages. Each formula contains naturally occurring taurine, an important amino acid, with no preservatives, chemicals, dyes or colorings, and no sugar or salt. It will help strengthen your dog's immune system and add healthy years to your dog's life. Stella & Chewy’s frozen dog food is made of 96% human-grade, free-range meats and bones, and 4% organic fruits and vegetables. They do not “water down” the nutritional content of their food by packing it full of grains that your pet does not need and cannot fully utilize. They use only free-range, USDA-inspected, approved-for-human-consumption meats and the freshest produce, organic where possible, with real bone ground in (NOT bone meal). So, the media placements had to support 'co-viewing' opportunities: think Animal Planet and Bravo, pet music playlists on Spotify and pet Reddit communities," said Tasha Day, vice president of Media at Exverus Media, in the release.Stella & Chewy’s provides exactly the kinds of food that animals would naturally seek out for themselves in the wild. "Our consumer insight is that pet parents want shared experiences with their pets. In 2003, Stella & Chewys started in a small kitchen as an exclusively raw pet food brand, and over the years has since responsibly expanded beyond. The “holistic” media strategy and approach was designed to rapidly grow household penetration and attract new consumers, according to Stella & Chewy's. Stella & Chewys Cage Free Chicken Oven Baked Raw Coated Kibble For Puppy Dogs FEATURES 65 pure animal ingredients & nutritious oils 35 fruits. The paid media strategy, developed and implemented by Exverus Media, employs advanced data and analytics to measure brand awareness, sales performance and online conversions of each media element. 229 Results Stella & Chewys Freeze Dried Raw Dinner Patties Grain Free Dog Food 25 oz Bag Stella & Chewys Stellas Shredrs Cage Free Chicken & Salmon 2.8. “We thoroughly enjoyed collaborating with the Stella & Chewy's team to bring this campaign to life and can't wait for what's to come." “For their first-ever national brand campaign, we knew we had to go bold and candid with these spots to show exactly how raw pets can be - and why we simply love them for it," said Mark Gross, chief commercial officer and co-founder of Highdive Advertising, in the release. The campaign creative uses imagery and storytelling such as a cat hanging from a curtain without a care in the world and a dog sleeping on the couch like no one's watching to showcase what Stella & Chewy’s calls a “bold and candid” look of how pets really behave. The omnichannel campaign, led by Chicago-based creative agency Highdive Advertising and directed by Ian Kibbey and Corey Creasey of Terri Timely, consists of multiple 15- and 30-second ad spots and will include cable TV, connective TV (CTV)/video, audio, social media, experiential, custom content, mobile rich media and influencer outreach. ![]() "With this new campaign, we aim to raise awareness of the Stella & Chewy's brand and portfolio, which offers a range of dog and cat food products to meet varying pet parent needs." "The raw pet food space continues to rapidly expand as more pet parents strive to feed their pets as they would themselves - with real and less processed foods," said David Campbell, chief marketing officer of Stella & Chewy's, in the release. ![]() The effort, which will activate across touchpoints with an emphasis on digital support, also marks the launch of the brand’s new tagline, of the same name, which encapsulates the “raw, unfiltered” love pet parents have for their pets and the food they feed them, according to a news release from the brand. Pet food manufacturer Stella & Chewy's has rolled out its first national ad campaign, "All You Need Is Raw.” At Stella & Chewy’s, we always want pets and pet parents to live happy and healthy lives. ![]()
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